Shoppers' View Blog

Top 3 Tips for Mystery Shopper Success

Mystery shopping is easy, right? Anyone can shop, write up data into a report, and get paid. But what do the most successful mystery shoppers do?

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How Mystery Shopping Leads to Satisfied Customers

Did you know that when customers are unhappy with their shopping experience, there’s a 91% chance they won’t do business with you again? And according to that same article in Inc. Magazine, when a customer is dissatisfied, that customer tells 9 to 15 people about their bad experience with your company.

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Case Study: Early Membership Evaluation at the YMCA

Shoppers' View recently worked with the YMCA of Greater Grand Rapids to create and implement a mystery shopping program focused on new member experiences. Welcoming new members is a crucial focus area for a wellness community like the YMCA. This case study offers a behind-the-scenes look at this program and its resultsincluding customer service training and exit interview retooling. 

The YMCA operates as a “third place” in the lives of local community members. 

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The 26 Customers You Want to Hear From

26 to 1. It's a ratio you'll want to pay attention to.

According to the White House Office of Consumer Affairs, 26 customers will stay silent about their concerns while just one complains. That means you're likely losing customers who never reach out to you for a conversation. Instead they may simply move your competitors.

If only you could talk to those 26 people, you might have an idea of what is preventing your company's growth and then take the opportunity to retool your practices. But instead you're stuck with one isolated complaint that may or may not be reflective of your customers' overall experience.

Great news! We've got 26 people (or more) you'll want to hear from. They're mystery shoppers, and they'll help you fine tune your strategy before your customers flee.

By employing customer experience strategy, also known as mystery shopping, you will receive real and relevant customer feedback about your business. This will allow you to identify your company's strengths, but also to identify crucial gaps in your customer service.

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Work Hacks: Taking the Call

If you're not convinced that phone calls matter to your business, check out our recent post, Can Answering the Phone the Right Way Earn You $$$?

If you're already thinking about upping your company's phone game, read on. These five work hacks will get you off and running in the right direction.

1. Get your greeting right.
How you greet your customer (or potential customer) matters immensely. Train your employees in a standard greeting that welcomes the caller and brings energy to the conversation. 

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Can Answering the Phone the Right Way Earn You $$$?

Here's a secret: One of our clients, on average, makes $800 per phone call. Yes, that's $800 attributed to one phone conversation. How do they do it? 

For this particular client, we've calculated that if someone's incoming call is handled properly on their first contact to their company, it equates to eight Benjamins in the bank.

We know there are stats like this for nearly every company, in virtually every industry. Here's the bottom line: If your referrals are being welcomed and relayed properly, it's a game changer. 

Here's why it works.

1. You have a captive audience.
The customer called you. All that advertising and marketing money you spent trying to get here has paid off. It's now your turn to keep the conversation going, engage the customer, and anticipate their needs. You've never had a more captive audience. Will you take a passive approach and just answer their questions, or will you proactively promote your product or service in a way that gets the caller excited to be a part of it?

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Customer and Shopper — One and the Same

One common misperception about mystery shopping is that the shoppers providing insights somehow aren't "real." 

Companies fear that the shoppers they work with will not be representative of the shoppers they currently attract, nor those they hope to attract in the future.

And it's a fair criticism...of some mystery shopping programs.

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Optimize Your Mystery Shopping: The Ultimate List

We're confident that customer experience strategy (aka mystery shopping) gets results. But we're not a "set it and forget it" industry. The dedicated team at Shoppers' View is ready to hone your strategy for optimal results.

If you are currently employing mystery shopping, here's a checklist to ensure you're getting the most out of your mystery shopping set-up. Planning for the future? This list will guide the strategy for your next mystery shopping endeavor.

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Mystery Shopping + Corporate Culture

What makes a mystery shopping campaign "sticky"—bringing tangible results to your company through methods that have staying power? It's simple, but it's also easy to miss. Your mystery shopping program has to be a great fit with your corporation: your culture, your people, your values, your brand.

From your program set-up to post-program strategy, your mystery shopping campaign needs to look and feel like your own. Because at the end of the day, it's an initiative designed to work for you and your customers. 

When it comes to creating your campaign, you'll want it to work seamlessly with who you are as an organization. Here are questions to consider when charting your mystery shopping course.

Does this strategy fit with our brand and our story? 
Stay true to your company's story. For example, a mystery shopping program built around evaluating customer luxury and comfort might not be important for an organization touted for being the market's economical, no-frills option. Remember, you're looking to secure and expand customers who are drawn to your unique brand.

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Online training for your company

In the last blog post we discussed our reporting capabilities regarding mystery shopping programs. It is very important that the data being presented is organized and easily analyzed to make an impact on your organization.

What happens next? When we find issues, what is the best way to handle them? What if there are some training gaps with your front line? One option is to push the information down to the regional or area managers and hope that everyone gets retrained, but that might require some extra bandwidth. Another solution that has become very popular in the education space, not surprisingly, is the use of an online University. 

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