What makes a mystery shopping campaign "sticky"—bringing tangible results to your company through methods that have staying power? It's simple, but it's also easy to miss. Your mystery shopping program has to be a great fit with your corporation: your culture, your people, your values, your brand.
From your program set-up to post-program strategy, your mystery shopping campaign needs to look and feel like your own. Because at the end of the day, it's an initiative designed to work for you and your customers.
When it comes to creating your campaign, you'll want it to work seamlessly with who you are as an organization. Here are questions to consider when charting your mystery shopping course.
Does this strategy fit with our brand and our story?
Stay true to your company's story. For example, a mystery shopping program built around evaluating customer luxury and comfort might not be important for an organization touted for being the market's economical, no-frills option. Remember, you're looking to secure and expand customers who are drawn to your unique brand.