One of the most important parts of a successful mystery shopping program is how the data is presented and analyzed. The data we collect for our clients is the main takeaway, the information can be as valuable a year from now as it is today. You can watch your trends year over year, or region by region and each executive of your company probably has a different piece of data that they would like to track.Read More
March 1, 2017
February 23, 2017
This is the second part of a two-part post on industries that need mystery shopping. If you've landed here, be sure to check out Part 1 first.
Consistent and sustainable practices, like those outlined in The Game of Inches by Nigel Collin, create long-term partnerships between businesses and clients. That's why mystery shopping, which helps you improve customer service early on, is important for your sustained sales.
Interested in four more key industries that maximize their impact through mystery shopping services? Let's jump right back in:
February 8, 2017
Many people think mystery shoppers are only used by restaurants and retail stores where customer interaction is ever-present. And historically speaking, these have been two of the most common users of mystery shopping services. And it makes sense; when a company relies on hundreds or thousands of successful interactions to generate all of their revenue, it's critical that all of those individual interactions are of the highest quality to ensure the bottom line stays robust.
Taking this philosophy a step further is an emerging trend in the industry: using mystery shopping to measure competency and efficacy of salespeople in companies who focus on high-dollar interactions. Rather than monitoring hundreds or thousands of interactions, companies are using mystery shopping to ensure they are at the top of their game once they get in front of a client that will bring in game-changing revenue.Read More
October 27, 2016
July 27, 2016
July 7, 2016
Is your mystery shopping fueling your employees’ passion or creating paranoia?Read More
June 28, 2016
Imagine you’re a student. You’ve been in class a few weeks—paying close attention and taking copious notes, of course—when it’s time for your first exam. You look down at the paper and you’re stunned. None of the questions are based on the course material. There’s no way you could pass with the preparation you’ve been given. While some may attribute your failing grade to a lack of studying, you know that your teacher hasn’t prepared you for success.Read More
June 16, 2016
June 7, 2016
May 25, 2016
It’s a smart move to hire an ad agency for big budget projects. After all, they are experts in their field, they have the most up-to-date research, and they even get better media prices, leveraging the quantity of their placements and their industry reputation.Read More